Colleges that try to toss their party school reputations by "remaking their image" are faced with the same problem as a farmer who puts lipstick on his pigs. In the end, they're still pigs.
While administrators at the country's most notorious party schools like Penn State and the University of Florida may say they want to change their images, the truth is that the party school moniker brings in tens of thousands of students who would rather down Jell-O shots than read any books. They know not to protest too much or the party animals they depend on to pay their tuition will go somewhere else.
When Penn State was named the top party school in the nation by the Princeton Review a few months ago, students celebrated by buying T-shirts that proclaimed "I go to the number one party school in the country!" and set up Facebook pages with the same name.
That's the context for the University of Arizona's efforts to counter its growing image as a party school, competing with Arizona State as the biggest party school in the state as reported here by the Arizona Republic.
Some of the University of Arizona's moves to counter a growing party school image are right on, such as removing fraternities and adopting tougher rules on drinking. But UA administrators seem to be drawing the line at closing the "Zona Zoo" rooting section at athletic events. Getting tough on illegal drinking at sporting events is one of the real tests of how much UA wants to dump the party school image. Many colleges that strictly enforce their drinking rules most of the time, sit on their hands while students indulge from kegs in the stadium parking lot.
That seems to be what happens with the animals who inhabit the Zona Zoo, and the UA administration seems split on how far it should go. Some think that the zoo encourages "Animal House type behavior." Now gee, I wonder why that would be? You call a place a zoo and you expect the people to go there to act like scholars?
Getting rid of the party school image is sort of like trying to get people to ignore the scarlet letter A that is on your face. You can put lipstick on it, but you're still a pig.